New Products and Industry Press Releases

Equine BaseLine LLC – Data Collection for Better Performance for Equine Athletes

  • 4 Mar 2010

A key problem facing most horse owners, whether involved in purchasing a new horse or identifying problems with a horse they already have in the barn, is often identified when problems arise in a horse’s balance, soundness or general training: The lack of standardized, data based information that can be analyzed, updated, and referred to in developing the equine athlete.... Read More

Equinity Performance Saddle Pad Technology Meets High Performance Standards

  • 3 Mar 2010

Innovative materials used in Equinity Performance Pads, from Equinity Performance, LLC, provide outstanding comfort and protection for horses and riders.... Read More

BIOTIN 800™ Z Extra-Strength Pelleted Hoof Builder from Kaeco Group, Inc.

  • 1 Mar 2010

BIOTIN 800™ Z is a very palatable, extra-strength hoof builder. Each one ounce daily dose provides 50mg Biotin, 300 mg Zinc Proteinate, 75 mg of Copper Proteinate and 1,000 mg of Methionine. In addition, this product also contains essential amino acids, vitamins and Omega 3 & 6 Fatty Acids.... Read More

Fashion Graphics Now Available for Troxel’s Best-Selling Helmet

  • 25 Feb 2010

Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is proud to introduce new fashionable graphics to the Spirit, the most popular schooling helmet in North America. ... Read More


  • 17 Feb 2010

The Federation Equestre Internationale (FEI) is happy to announce the launch of its first ever official mobile application.... Read More

EXAGO: The New Mobile Ultrasound Scanner for Equine Veterinarians

  • 16 Feb 2010

A specialist in ultrasound for over 25 years, French manufacturer ECM has developed EXAGO, a new mobile device. Designed for animal medicine, particularly aimed at horses and pets, it features the latest technology used in the medical sector. Its small size, light weight and extended autonomy make it an ideal tool for field diagnoses, as well as for clinical use. ... Read More

Ground-Breaking Odor-No-More™ Delivers a Serious Solution to Age-Old Problem

  • 11 Feb 2010

Ever since horses have been kept in stalls, horse owners have been adding to, and then mucking out, large quantities of bedding in a futile attempt to reduce the odor and moisture in these stalls.... Read More

Give Your Broodmare and Yearlings a Head Start with Free Feed from Pennfield

  • 9 Feb 2010

Starting February 15th through March 13th, Pennfield Equine Feeds is giving away free feed in their second major promotion of 2010. Genetics predisposes a foals' success, but nutrition is what can make or break it.... Read More

Farnam Brings a Fashion Flair to all the Horses in Your Care

  • 5 Feb 2010

Are your horses trend-setters in the barn? They will be in a SuperMask® II Horse Fly Mask from the new Shimmer Weave™ Color Collection.... Read More

Shoo Fly Blanket Protects a Horse's Back Side from Flying-Insect Bites

  • 3 Feb 2010

InventHelp announces that two of its clients, inventors from Franklin, Ohio, have designed a blanket to protect a horse's hindquarters from fly bites. The invention is patent pending, and the inventors have created a prototype.... Read More

About This Blog

Announcements concerning the horse industry.