FOR IMMEDIATE RELEASE
Cutting Edge Technology for Equestrians
101 Dressage Exercises becomes a Phone App!
Time-honored exercises to develop horse & rider ... now on your phone
Leading the movement towards online educational materials, 101 DRESSAGE EXERCISES FOR HORSE & RIDER by Jec Ballou is now available to riders, trainers, and coaches at their fingertips with new mobile phone app 101 DRESSAGE.
With the launch of the 101 DRESSAGE mobile app, riders, trainers, and coaches can now have the exercises from top-selling book 101 DRESSAGE EXERCISES FOR HORSE & RIDER by Jec Ballou with them at all times. Plus, this mobile app goes beyond the book to provide new features and ways to construct an optimal training and learning experience. It is specially formatted for use on iPhones, iPads, iTouches and Android Phones.
101 Dressage was just launched on October 26, 2010, and already sales have been brisk, including sales in Belgium, Germany, Australia, the U.K, and Chile.
"For years I've struggled, and I suspect many others have as well, with trying to remember the exercises my instructor wants me to work on as well as the details of each exercise. Now anyone with an Apple or Android smart device I can call up any exercise, anytime, anywhere" says app creator and CEO of Unbridled Rider.com, Stephanie Boyles.
Boyles collaborated with Storey Publishing, Jec Ballou and app-developer mobileXware to convert this book, a bible for dressage exercises, into a phone app. "We're all so happy with how the app turned out" says Ballou, "it just seems like a natural complement to the book. The feedback we're getting from early users is overwhelmingly positive."
The mobile app epitomizes simplicity, flexibility and ease-of use. Presenting the 101 exercises like a deck of cards, users can navigate through the collection of exercises with the touch of a finger. Exercises are organized into color-coded categories of horse & rider goals such as straightness, lightness, building power. For more fun and variety, the app features a "Surprise Me" option that offers up one of the 101 exercises at random.
In the book 101 DRESSAGE EXERCISES FOR HORSE & RIDER, dressage trainer and coach Jec Ballou developed a comprehensive collection of exercises that cover fundamental riding goals. Designed to help riders develop themselves and gymnasticize their horses, mastering these types of exercises is a prerequisite to the development of a harmonious horse/rider partnership, the type of partnership needed for successful competition. The patterns are appropriate for all levels of riders, progressing from the most basic to the most complex. All riders interested in enhancing their performance, including Western riders, will find these foundational exercises useful.
Above all, since the 101 dressage exercises are on the phone, they're always accessible - whether at the barn, at home, or on-the-go, giving riders the option to make progress even when they've got just a few minutes to spare. "We at Storey Publishing are very excited about offering the book's content in this way and see this as the first in a series of SmartPhone apps that we will be offering the market," said Pam Art, President of Storey Publishing.
About Jec Aristotle Ballou
Jec A. Ballou's distinct love of training and developing horses of all levels has developed from an eclectic background as a teacher, an author, a philosopher, an athlete, and a poet. Jec authored top-selling 101 Dressage Exercises for Horse and Rider and recently released Equine Fitness: a Program of Exercises and Routines for Your Horse. Having immersed herself in the study of classical dressage training, Jec has trained in Europe and Australia and has successfully competed in a variety of disciplines including FEI level Dressage and long distance trail riding. Jec continues to enjoy the day-to-day journey of training-and learning from-horses, working tirelessly as an advocate for the understanding that proper biomechanical movement and athleticism can never happen as a result of short-cuts, force, or hurried training methods. Visit www.JecBallou.com to learn more about Jec Aristotle Ballou.
About Storey Publishing
The mission of Storey Publishing is to serve their customers by publishing practical information that encourages personal independence in harmony with the environment. Their catalog of over 500 books is a veritable goldmine of information and advice for those looking to discover the joy and satisfaction of doing more for themselves. Their equestrian titles are perennial bestsellers and cover everything from horsekeeping to dressage for both young riders and experienced adults. Visit www.Storey.com to learn more about Storey Publishing.
About Unbridled Rider
Unbridled Rider offers equestrians new ways to improve their riding, train their horse(s) and enjoy the journey by connecting with each other. Founder Stephanie Boyles, a life-long equestrian is focused on continually leveraging advances in Cloud Computing and SmartPhone technologies to enrich the way equestrians experience their world. Unbridled Rider currently has two offerings, a build mastery & social networking website www.UnbridledRIder.com and the first in a series of SmartPhone apps, 101 Dressage. Visit www.UnbridledRider.com to learn more about Unbridled Rider.
MobileXware (MXW) is the software company which has created the mobiDECKS platform for converting "card friendly" content into user-friendly mobile applications. MXW initially hit the market with FitDeck® Mobile, a fitness application known for its versatility, ease-of-use, and compatibility with a wide selection of mobile phone platforms (iPhone, Android, Blackberry, Palm, Windows Mobile and more). Co-founders Joel Lenorovitz and Jason Ryer are committed to helping content providers capture the tremendous business opportunity available in the mobile software market. Visit www.mobileXware.com to learn more about mobileXware.
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