Who and what influences your horse-care decisions?

American Horse Publications, a professional association of equine-related magazines and media, is currently running its 2012 Equine Industry Survey through May 15 to find out.

The horse world and the economy have changed since four years ago, when the last large-scale equine industry survey took place. We in the industry can feel those changes in the form of higher fuel costs, older horses, improved medications, and horses in need of homes, but this survey gives us the chance to measure, quantify, and better understand the needs of the community we serve, and the community to which we belong.

As a horse owner, I’ve taken this survey myself. It’s straight-forward and quick to fill out, and doing so caused me really think about the daily choices I make in caring for my animals. Who influences me more: my vet, trainer, or farrier? How do I deworm and vaccinate my horses? Why do I feed and supplement my horses the way I do? How do I enjoy my horses? And do I consider myself primarily an English or western rider? For me, the survey created food for thought, and I’m looking forward to seeing the results and learning more about you and your horsey habits as well.

I’d like to encourage all of you to please fill out the American Horse Publications’ 2012 Equine Industry Survey before the deadline on May 15. Those eligible to participate include men and women, 18 years of age and older, who currently own or manage at least one horse and live in the United States. This survey is anonymous, so no one, not even members of the research team, will be able to associate information with responses. When the survey results are tallied, only aggregated results will be presented.

Once the survey is completed, you can expect to read and discuss the results here, on TheHorse.com and on this blog.

In the meantime: Did filling out this survey cause you to examine and/or reconsider your horse-care choices and consumption?