I used to keep a plastic file storage box packed full of manila folders carefully labeled “colic,” “lameness,” “conditioning,” and other horse health topics. Each folder held photocopies of articles from various horse magazines that had been handouts from 4-H hippology or horse bowl meetings or United States Pony Clubs (USPC) rating-preparation sessions. Others were items my mom or I had copied for our own reference in caring for our horses.
A few years later I hauled around a textbook during college called The Horse for a few of my classes. (Prophetic? Possibly.) In fact, I had an entire shelf of textbooks, manuals, and reference books so that I could look up anything when I was studying for tests or trying to understand weird conditions my horse was battling. We didn’t really access the Internet much then for information on horse health.
(Oh, boy, I’m aging myself here.)
Anyway, flash forward to about 15ish years later, to January, when I was interacting with young adults at the USPC meeting and I had an A-level Pony Clubber come over and report excitedly how she’s signed up to receive all of TheHorse.com newsletters and gets in trouble on a regular basis for using too much paper in printing out stories and filing them.
When a USPC national examiner (responsible for testing candidates for certification levels) who, incidentally, authored a book with one of my college professors (the teacher responsible for assigning use of those texts!), told me that she gets TheHorse.com newsletters. And, a confession: She has an entire lineup of plastic file boxes full of horse health articles, many from TheHorse.com.
Many people that week told me they get TheHorse.com newsletters, and I often hear about people receiving them when I’m out interacting with people in horse circles.
I’m partial to our newsletters, of course, because TheHorse.com team puts a lot of time and energy into everything that goes into them, and they’re passionate about the subject. Also, we have come a long way since formatting the first text newsletter more than a decade ago (Yes, I can remember making sure lines of text were only 60 characters!).
But I’d confidently recommend these newsletters even if I weren’t close to them. And hearing how these readers use our newsletters helped me see their usefulness in a new light. Here are seven reasons why you should sign up for our newsletters:
- Each one is chock full of curated material based on your interests. Whether you want to learn about all the relevant horse happenings of the week or just items pertaining to nutrition, our team has a newsletter to fit your interests. You can get any number of them; see the possibilities here.
- The stories within the newsletter are vetted. We compile important and timely equine health news and information, and it has been proofed by veterinarians/researchers. I’ve heard TheHorse.com newsletter material described as “trustworthy” and “reliable.”
- You’ll find related multimedia within them. These newsletters offer more than just articles. You can view slideshows, listen to podcasts, and watch webcasts.
- They’ll prepare you to dialogue (discuss, argue, whatever floats your boat) about the latest equine health information, because it’s right there in your inbox. Whether or not you agree with a study’s results, for example, or the decision in a court case, you can discuss the news at length with your barn buddies and how you might apply the information.
- They can keep you informed, inquisitive, and active in the details of your horse’s care. A veterinarian mentioned to me in a meeting yesterday that many practitioners keep up with our stories especially because they know their clients will be reading them and asking questions.
- In most cases, your email inbox is more portable than plastic file boxes. (Though, I must say, I could see myself keeping those file boxes current if I were managing several horses of my own, though!)
And, last but not least ...
- You might be able to ace a test with them. During a national certification test, that inkjet-printer-loving Pony Clubber cited a cutting-edge laminitis study and the examiner accepted her answer! I have to say that made me pretty proud of my team and the hard work that they do, equipping this up-and-coming horsewoman with information. I was also proud of this young lady and her avid pursuit of knowledge.
If you don’t already get one of our free e-newsletters, I encourage you to sign up today, and you’ll be reaping the benefits for months and years to come! And you can begin filling your virtual (or real-life) file storage box!
So, my question for you is, are you taking full advantage of our newsletter offerings? Which newsletters do you get, and has one in particular reached you at the right time and helped you care for your horse?